淘宝美工店铺装修实战宝典(Photoshop+Dreamweaver)(含DVD光盘1张)

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《淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver》结构清晰,讲解简洁流畅,实例丰富精美。《淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver》共15章,第1~3章讲解了Photoshop的运用等重点知识,包括软件的常用技巧、图片的美化,第4章讲解了Dreamweaver的运用,制作网页的方法技巧,第5~14章讲解了淘宝店铺装修的实战方法及技巧,第15章讲解了手机店铺装修。
书    名
淘宝美工店铺装修实战宝典:Photoshop+Dreamweaver
作    者
方国平 编著  
ISBN
 978-7-121-27100-7
页    数
308页
定    价
79.80元
出版社
电子工业出版社
出版时间
2015年10月出版
开    本
16开

目录

  1. 1 目录

淘宝美工店铺装修实战宝典(Photoshop+Dreamweaver)(含DVD光盘1张)目录

编辑
第1 章 了解网店装修知识··········································· 1
1.1 店铺装修的基础知识···························· 1
1.1.1 为什么要装修·········································· 1
1.1.2 认识旺铺的种类····································· 3
1.1.3 如何给店铺取个好记的二级域名··········· 4
1.1.4 旺铺的四大页面····································· 4
1.2 店铺的色彩搭配··································· 6
1.2.1 色彩的基本属性····································· 6
1.2.2 色彩搭配及视觉营销····························· 8
1.3 首页风格定位······································10
1.3.1 选择模板··············································· 10
1.3.2 样式管理················································ 13
1.4 布局管理··············································13
第2 章 Photoshop 快速入门······························18
2.1 认识工作界面······································18
2.2 了解工具箱··········································20
2.3 认识图层··············································24
2.4 使用辅助工具······································27
2.5 自定义快捷键·······································29
2.6 了解Photoshop 的工作流程················31
2.7 文件格式··············································35
2.8 切片······················································35
第3 章 商品图片美化········································38
3.1 图片尺寸调整······································38
3.1.1 修改图片大小······································· 38
3.1.2 图像裁剪··············································· 40
3.2 抠图·······················································42
3.2.1 快速去背景··········································· 42
3.2.2 钢笔抠图················································ 45
3.2.3 通道抠图··············································· 49
3.3 宝贝照片优化······································54
3.3.1 快速去除商品上的斑点························ 55
3.3.2 用仿制图章工具修复划痕···················· 56
3.3.3 处理曝光不足的图像··························· 59
3.3.4 还原图片色彩······································· 60
3.3.5 提高照片清晰度··································· 63
3.4 商品图片修饰······································66
3.4.1 背景效果··············································· 67
3.4.2 产品投影的效果··································· 70
3.4.3 产品倒影的效果··································· 73
3.4.4 用Photoshop 制作Gif 动画·················· 78
3.4.5 字体与排版··········································· 80
3.4.6 促销标签的制作···································· 85
3.4.7 图像合成··············································· 88
3.5 制作水印··············································93
3.5.1 文字水印··············································· 93
3.5.2 图片水印··············································· 94
3.6 批处理··················································97
第4 章 认识Dreamweaver·········································101
4.1 认识Dreamweaver 界面····················101
4.2 站点的创建与管理····························102
4.2.1 创建站点············································· 102
4.2.2 管理站点············································· 104
4.3 Dreamweaver 的基础知识·················105
4.4 超链接················································· 111
4.4.1 文本图像超链接··································111
4.4.2 热点链接············································· 112
第5 章 店招设计············································· 114
5.1 Logo 设计与制作······························· 114
5.1.1 Logo 设计··········································· 114
5.1.2 Logo 制作··········································· 115
5.2 店招设计············································ 117
5.2.1 店招制作············································· 117
5.2.2 制作切片············································· 124
5.3 图片空间············································126
5.3.1 淘宝图片空间····································· 126
5.3.2 上传到图片空间································· 128
5.4 店招装修············································130
5.4.1 替换图片地址····································· 130
5.4.2 添加链接············································· 132
5.4.3 装修店招············································· 135
5.5 页头背景············································137
第6 章 店铺首页背景·····································140
6.1 背景设计············································140
6.2 固定背景············································144
第7 章 页尾设计·············································151
7.1 页尾设计············································151
7.1.1 页尾设计技巧····································· 151
7.1.2 页尾制作············································· 151
7.2 页尾切片制作····································155
7.3 用Dreamweaver 添加链接················157
7.4 嵌套切片制作····································162
7.5 装修页尾············································169
第8 章 旺旺导航·············································172
8.1 旺旺导航模块制作····························172
8.2 切片制作············································174
8.3 旺旺代码生成····································176
8.4 后台装修············································180
第9 章 促销海报·············································183
9.1 海报的设计方法·································183
9.1.1 构图···················································· 183
9.1.2 字体···················································· 185
9.1.3 颜色···················································· 186
9.2 制作全屏海报····································186
9.3 全屏海报轮播·····································190
第10 章 宝贝展示设计····································192
10.1 宝贝展示图设计······························192
10.2 展示模块制作··································193
10.3 切片的高级编辑······························198
10.4 展示图片装修··································200
第11 章 店铺导航···········································206
11.1 店铺导航··········································206
11.2 修改导航颜色···································209
11.3 高级导航制作··································210
11.3.1 店招制作············································ 210
11.3.2 切片制作··········································· 213
11.3.3 添加链接··········································· 214
11.3.4 制作店招背景··································· 216
第12 章 主图设计···········································218
12.1 主图设计··········································218
12.2 主图制作··········································219
12.3 主图9 秒视频制作···························221
第13 章 详情页制作········································230
13.1 详情页布局······································230
13.2 详情页制作·······································233
第14 章 时尚潮流店铺装修····························242
14.1 准备工作··········································242
14.1.1 设计理念··········································· 242
14.1.2 装修素材··········································· 244
14.2 模块设计与导航······························246
14.2.1 店招················································· 246
14.2.2 页头背景·········································· 250
14.2.3 固定背景··········································· 250
14.2.4 全屏海报··········································· 251
14.2.5 优惠券制作······································· 253
14.2.6 展示模块设计··································· 254
14.2.7 宝贝展示模块设计··························· 257
14.2.8 页尾设计··························· 261
14.3 装修店铺··········································263
第15 章 无线店铺装修····································268
15.1 无线店铺运营···································268
15.1.1 如何添加宝贝··································· 268
15.1.2 自定义页面········································ 271
15.2 手机淘宝首页布局优化···················271
15.3 自定义菜单······································272
15.4 无线店铺店招制作··························273
15.4.1 店铺标志··········································· 274
15.4.2 店招设计··········································· 274
15.4.3 店招装修··········································· 277
15.5 焦点图制作······································278
15.5.1 发布公告焦点图制作······················· 279
15.5.2 焦点图制作······································· 280
15.5.3 焦点图模块装修······························· 282
15.6 优惠券设置方法······························284
15.6.1 优惠券制作······································· 284
15.6.2 手机店铺活动宣传图······················· 286
15.6.3 无线优惠券设置方法······················· 286
15.7 双列图片导航··································290[1] 
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